Dear Diary Design

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During our visit to Design: Made: Trade I met Jazmine Bradley, a passionate textile and graphic designer. She has lovingly created a range of vibrant, fun and youthful products.

This from the deardiarydesign.com website;
“DearDiary is a fun, fresh product label that brings vibrant, bold and trendy design to the now generation and anyone who loves to live brightly. DearDiary designs inspire people to feel energized in their surroundings, live positively, dream big and get creative! Not only providing cushions, wall decals, art prints, and stationery, but also print licensing and freelance designing.
Some of our creative inspiration includes retro patterns (obsessed), today’s technology (can’t live without), quirky characters (can tell a good story) motivational quotes (keep you on track), travelling the world (never-ending wish list) and of course, bright colours! (must-have)
All of our products are designed with passion in Melbourne and most are made right here in Australia too. We try to include ‘Earth-Friendly’ components where possible in our products such as various recycled contents and we run our design studio with sustainable practice in mind.
Our cushions are made from a combination of digitally printed and hand-screen printed (in Melbourne) cotton fabrics, with polyester insert fills and invisible zippers. Our paper products including notebooks, greeting cards and art prints, are made from a combination of recycled and art papers, and made/printed in Australia.”

“Ever since Jazmine could hold a pencil, she has been creative and crafty. From making and selling bookmarks in Primary school, to drawing shoe catalogs and sewing hand-made decorations.
A love for pattern, colour and drawing led Jazmine to study Textile Design at RMIT. Establishing a product label during her time at uni, she started selling hand-made, home decorations made from the screen-printed scraps leftover from projects.
After graduating, Jazmine re-launched her product label under the name ‘Dear Diary’. DearDiary is a label that reflects Jazmine’s true aspirations, love for vibrant colour and showcases her playful design aesthetic.
“My designs are very youthful and light hearted. I love to play with bright colours, create characters and tell a story in my patterns. All of my patterns use original freehand pen drawings, mark-making and some are drawn straight into the computer. I want my products to be both fun for teens, but also have a purpose and can be customized the way they like!”

Jazmine and her pop-up showroom at Design: Made: Trade

Jazmine and her pop-up showroom at Design: Made: Trade

My favourite product from the Dear Diary brand is the ‘Scribble It’ range, which allows YOU to customise the products just the way YOU like it. Add in your favourite colours, draw in more pattern details, collect messages from friends or write down inspiring quotes! What’s more awesome is, you can take the cushion to your next special event and have the guests sign it for a totally personal keepsake.
As part of her display Jazmine had used the fabric from her scribble it cushion as a wall panel.

The Scribble It Wall at Design Made Trade and some of Jazmine's range including the softies (speech bubble) cushions as well as the Scribble It pocket notebooks

The Scribble It Wall at Design Made Trade and some of Jazmine’s range including the softies (speech bubble) cushions as well as the Scribble It pocket notebooks

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